For the past couple of months, when I ride the bus to work, I've been seeing these ads (we have TVs on some of the buses) for something called the Snuggie, a blanket with arms. It's taking off. The commercial is rather strongly on the cheesy side, but considering I see it on my bus, that's about the level that I expect. Megan McArdle loves hers. But some people are not amused. I tried to post the video here, but the embed code didn't work. So you have to go the collegehumor.com to watch this video. But it's worth it.
(hat tip, once again, to Andrew Sullivan)