Sunday, October 11, 2009

Oh Sweet Automotive Irony: Porsche Sponsors Andrew Sullivan

I read Andrew Sullivan's blog, The Daily Dish, several times a day. The Atlantic currently has a feature with him being interviewed by one of his co-bloggers, Ta-Nehisi Coates. I watched one and enjoyed it. It's nice to see some experimentation on a blog, even if it's not particularly creative. Sullivan has done this before, with Marc Ambinder. Sullivan has a good screen presence.

There's one slightly ironic detail. The series of video interviews is sponsored by Porsche. Nothing wrong with that. I like Porsches, and actually learned how to drive a stick on a 944. Except that, in a poll of bloggers, asking them what kind of car they drive, Andrew Sullivan replied thusly:

I don’t drive and cannot drive. I have no license and never learned. It’s saved me a fortune and the planet some grief.
Yes, that's right, Porsche, maker of high-end sports cars, the kind of automobiles driven by people who buy cars strictly because they love to drive these kinds of cars, is sponsoring probably the only high-profile blogger in the United States who not only does not own a car, but doesn't know how to drive.

So we know that there is no possible way that Sullivan is biased in favor of Porsches. Which is good. I'm sure the vast majority of his readers appreciate Porsches (although I am sure that there are a few who have issues with them). It's a very classy advertiser for an intellectually sophisticated blog.

But I just can't help but appreciate the irony.

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